The purpose of a newsletter is to provide specialized infor-mation to a targeted audience. Newsletters can be a great way to market your product or service, and also create credi-bility and build your organiza-tion’s identity among peers, members, employees, or vendors.

First, determine the audience of the newsletter. This could be anyone who might benefit from the information it con-tains, for example, employees or people interested in pur-chasing a product or request-ing your service.

You can compile a mailing list from business reply cards, customer information sheets, business cards collected at trade shows, or membership lists. You might consider pur-chasing a mailing list from a company.

Dr. Ngozi Okonjo Iweala
Hon. Minister for Finance/Coordinating
Minister for the Economy