One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies, and re-ports. While your main goal of distributing a newsletter might be to sell…

One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies, and re-ports. While your main goal of distributing a newsletter might be to sell…

Your headline is an important part of the newsletter and should be considered carefully. In a few words, it should accurately represent the contents of the story and draw readers into the story. Develop the headline before you write the…

The purpose of a newsletter is to provide specialized infor-mation to a targeted audience. Newsletters can be a great way to market your product or service, and also create credi-bility and build your organiza-tion’s identity among peers, members, employees, or…